I'm Steve, founder and CEO of streetshirts. I started it as a student in 2002, with a website builder from a computer magazine CD and a few T-shirts to sell. A small experiment that became something much bigger.Read the story ↗
Today, my work across streetshirts and sellshirts connects the experience on a screen, the systems behind it and the product that arrives at someone's door. I'm drawn to the point where a good idea meets a difficult problem — and finding a way to make it work.
02 / THE BUSINESS25 YEARS OF streetshirts IN 2027.
streetshirts
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From a spark of an idea to something you can wear.
streetshirts gives people the tools to create custom clothing online — and the production behind it to bring their designs to life.
Turn your creativity into your own clothing business.
sellshirts helps creators and businesses sell custom clothing without holding inventory. Connect a store, share product links and let the production happen behind the scenes.
With integrations for Shopify, Etsy and WooCommerce, sellshirts takes care of printing, packing and shipping orders straight to your customers.
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You sell.Your designs. Your store.
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We print.Made when it's ordered.
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We ship.Direct to your customer.
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04 / WHAT I BRING
A head for systems. A feel for people. A bias for doing.
The best work happens when the whole picture connects.
01
Product thinking
Finding the useful idea inside the complicated problem. Making the experience clear, intuitive and worth coming back to.
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Purposeful technology
Connecting software, AI and automation to practical needs. Better tools should make life easier for the people using them.
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Operational thinking
Seeing how the moving parts fit together, from the first click to production and fulfilment. A great idea needs a system that delivers.
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Making it happen
Joining up the creative, technical and commercial decisions. Working through the details that turn a promising idea into a working business.
Alongside the businesses, I make portrait and beauty photographs. Joy captures a spontaneous moment of human emotion — a laugh, a gesture, an unguarded expression.
The series received international recognition and was selected for exhibition in Strasbourg. Other work includes beauty photography for J’adore Models and the photograph used on the official Solidays 2022 poster.
SELECTED RECOGNITION
International Photography Awards2020 · Winning placement
